As search engine algorithms continue to evolve, many of them, especially Google, has put an increasing significance on local SEO. Search engines are now favouring real, reputable local businesses over large entities that are located outside of your immediate vicinity when responding to queries.

This provides a great advantage for businesses and websites who don’t have enough time and resources on online marketing, since it gives them the opportunity to benefit from strong online visibility because these businesses are located near the place that the search takes place.

This movement by search engines can be seen through the ever-increasing popularity of the map listings that you can see near the top of the search engine results pages, no matter what type of device you are using.

Let’s say for example, a person searches ‘coffee shop’ on their mobile or smart phone while shopping inside Emporium Melbourne. We can deduce that this person is looking for the best options to quench their caffeine craving within walking distance, instead of seeing a link to a global coffee chain branch that’s located on the other side of the city or in another city or suburb.

It doesn’t matter whether you are a national or international business, who want to get visibility in local search listings or if you are an SME looking to get a share of the search in your neighbourhood, we at Business Cherub will help you reach the position you need to be.